Stop the Home Made Simple Squad
I have far too much time on my hands and one of the problems with having too much time on your hands is minor things become major annoyances. Take the Home Made Simple Squad. Lead by the terrifying Kim Woodburn, the HMSS is hell bent on pulling the status of women back to the fifties whilst portraying men as incapable of wiping their own ass without the help of their wives and most likely a sheet of Bounce to keep things smelling fresh.
Maybe I should complain more or maybe I should apply to become a member. After all I also know how to do laundry AND wash floors though admittedly I am not as fond of artificial scents as the HMSS.
But really what makes these commercials any better than the horrid Brand Power commercials telling me that I should rejoice because cookies are now healthy. Well nothing really; both are poorly crafted campaigns that reinforce the notions that a) you are just too stupid to do your shopping on your own b) all women should be obsessed with how their laundry is folded and how things smell and c)products like Tide and Swiffer are environmentally friendly.
I guess the part for me that I find strange is that all of this feels like an abrupt turn backwards. Really ladies do you think that becoming a fifties housewife is helping out with any semblance of equality. Do you really think that putting bounce sheets in all the shoes every day and cleaning up every mess with paper towels is doing anything but increasing your carbon footprint significantly? Come on, if you we’re selected for the HMSS you were chosen more for your compliance and domestic skills rather than your intelligence or views.
Then again, maybe they are just following their lines in case Ms Woodburn takes their heads off with a feather duster. I swear there are points in the commercials where she give them the evil eye (”You must love fresh smells! or die!”).
This in a nutshell is what is wrong with Canadian advertising and media. We used to get good ideas on how to promote products now we get someone telling us to buy these products because we’re too busy to do our own shopping or that we should go back to a time than very few of us actually lived in. If the fifties were so damn amazing then why did things change so much after that? Maybe because life costs a ton and a half these days or maybe because women should be thought of as equals rather than domestic servants.
Not one mention of kids or husband helping out. WTF kind of house is that?
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April 15th, 2008 at 2:22 am
Your absolutely right, especially with that Kim thing, why would they enlist the help of a six foot tall transvestite that wears too much eye makeup, she, or I should say. it’s frightening!